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Top Stories by Nasty Creatures

PC invention has made people's lives digital. New mobile technologies have turned them "smart". "Mobile phones have turned into smartphones thanks to two things: technology and apps," said Ms. Milanesi from Gartner. "Technology has added features such as cameras, locations and sensors, while apps have connected those to an array of functions that, for the most part, add and improve our day to day life from a social, knowledge, entertainment and productivity point of view." As Ericsson predicts there will be approximately 5.6 billion smartphone users in the world by 2019. It means that mobile technologies have entered our lives once and forever. Today mobile applications trace 24/7 all users actions (or inactions), gather data, analyze it and... do nothing with it. But things are going to change soon. Smartphones Will Be Even Smarter Gartner predicts: "Smartphones a... (more)

Phablets: New Battlefield for Mobile OSes

Phablets are becoming more and more popular. Many manufacturers make this type of smartphones prioritized. However, most of phablets are Android-based devices. Are there any alternatives for iOS or WinPhone fans? Android The mobile operating system, which gave birth to phablets, won't stop evolving and starts to support higher screen resolutions. Android-smartphone manufacturers obediently got involved in the who-develop-bigger-smartphone race. Today huge smartphones have screens of 5-6,1 inches and the resolution of 1920x1080 pixels. Until recently, the 4.7-inch HTC One has  the... (more)

Digital Publishing: 10 Reasons Why It Should Be Mobile

These days publishers are standing at a turning point: the recently introduced new technologies have caused important changes in people's way of reading and, consequently, in publishing industry. Today publishers have to follow mobile trends and it is no longer enough to have a pdf version of the book or magazine. One of the best solutions for digital publishing industry is mobile apps. Applications can provide publishers with an effective way 1) to satisfy the needs of the end readers and 2) distribute the digital edition to a wider audience. Besides, mobile apps help publisher... (more)

Do Mobile Ads Work Now?

Analysts from Dartmouth College published a study about the fact that users of the mobile Internet and mobile applications in general, do not specifically click on pop-up banner ads there. They revealed 7 main reasons why it is so. 200 Americans took part in the survey, the average age of mobile content consumers is 30 years, the average income - 52,500 thousand dollars a year, and 37 % of them have a university education. 1) The screen is too small. 72 % of the respondents chose this reason. And marketers working in mobile marketing sphere have nothing to do about it. It shoul... (more)

How to Increase Mobile App Popularity

There are millions of apps in the Apple, Google and Windows apps stores, but why do some of them gain great populatity while the others are lost in the crowd and never found and loaded? The question is simple: people don't know about your application and can't find find it. So, what can be done in such situation? Here are some tips how to increase your mobile app popularity. Free Version of the App Free version very effectively raises the sales fee. For the user, this is a great opportunity for users to get acquainted with the application, for the developer - to tell about the be... (more)