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Top Stories by Nasty Creatures

Apple's Way: Cheaper iPhones with China Mobile Contracts Apple is being persistent on its way to China. At the end of 2013 the Corporation finally signed a contract with China Mobile (the largest mobile operator in China with more than 760 million subscribers) and started official iPhone sales in its network. Apple is planning to make iPhone popular and affordable thanks to the contract bounded sells as it is being done in the US. The Chinese market is vital for Apple: even though iPhone sales are growing well (13% up), but the company is losing its positions on the smartphone market in general (18.7% to 15.3%). Android is becoming an absolute leader with an 80%. Google's OS is free and it is installed on the devices of only the largest global vendors but also OEM manufacturers who flooded the market with cheap devices. Lenovo's Way: Motorola is the Key Lenovo has... (more)

Digital Publishing: 10 Reasons Why It Should Be Mobile

These days publishers are standing at a turning point: the recently introduced new technologies have caused important changes in people's way of reading and, consequently, in publishing industry. Today publishers have to follow mobile trends and it is no longer enough to have a pdf version of the book or magazine. One of the best solutions for digital publishing industry is mobile apps. Applications can provide publishers with an effective way 1) to satisfy the needs of the end readers and 2) distribute the digital edition to a wider audience. Besides, mobile apps help publisher... (more)

Cognizant Computing: Can Smartphones Be Even Smarter?

PC invention has made people's lives digital. New mobile technologies have turned them "smart". "Mobile phones have turned into smartphones thanks to two things: technology and apps," said Ms. Milanesi from Gartner. "Technology has added features such as cameras, locations and sensors, while apps have connected those to an array of functions that, for the most part, add and improve our day to day life from a social, knowledge, entertainment and productivity point of view." As Ericsson predicts there will be approximately 5.6 billion smartphone users in the world by 2019. It mean... (more)

Do Mobile Ads Work Now?

Analysts from Dartmouth College published a study about the fact that users of the mobile Internet and mobile applications in general, do not specifically click on pop-up banner ads there. They revealed 7 main reasons why it is so. 200 Americans took part in the survey, the average age of mobile content consumers is 30 years, the average income - 52,500 thousand dollars a year, and 37 % of them have a university education. 1) The screen is too small. 72 % of the respondents chose this reason. And marketers working in mobile marketing sphere have nothing to do about it. It shoul... (more)

How to Increase Mobile App Popularity

There are millions of apps in the Apple, Google and Windows apps stores, but why do some of them gain great populatity while the others are lost in the crowd and never found and loaded? The question is simple: people don't know about your application and can't find find it. So, what can be done in such situation? Here are some tips how to increase your mobile app popularity. Free Version of the App Free version very effectively raises the sales fee. For the user, this is a great opportunity for users to get acquainted with the application, for the developer - to tell about the be... (more)